xAmplify expands to support Australia’s next phase of digital transformation
As organisations across Australia face increasingly complex regulatory requirements, budget pressures, and mounting talent shortages, digital transformation is no longer a future ambition but a business priority, according to Wayne Gowland, CEO and Co-founder of xAmplify.
“Australia’s reached a real turning point when it comes to digital transformation.”
His comments echo recent remarks by Senator the Hon Tim Ayres, Minister for Industry and Innovation and Minister for Science, who warned that Australia had “no alternative” but to embrace emerging technologies and become a leader in their use and regulation.
Senator Ayres also urged that Australia must “lean in hard” to the benefits of artificial intelligence or risk ending up “on the end of somebody else’s supply chain”.
“Whether it’s government or essential services, organisations are feeling the pressure to update ageing systems, speed up delivery, and keep up with rising expectations. However, a lot of them are still doing this without the right kind of support,” Mr Gowland said.
In response to this growing demand, xAmplify has recently announced its acquisition of CTO Group – a strategic move that will expand its business transformation capability across cloud infrastructure, enterprise platforms, and intelligent automation, and accelerate its pipeline of national transformation projects.
As part of this next phase, the company will relocate its Canberra headquarters to larger premises in Barton, supporting closer collaboration across its integrated team.
xAmplify has grown steadily in recent years, delivering critical digital programs for government agencies and large organisations. The recent acquisition builds on this momentum, alongside a recent strategic growth investment from Macquarie Capital Principal Finance, and will support the company’s continued expansion, including new offices opening in Melbourne and Brisbane later this year.
However, Mr Gowland said demand is evolving.
“Organisations are looking for more than just one-off solutions. They want trusted partners who can help them connect the dots, from big-picture strategy right through to delivery, especially now, as they start to navigate the complex and fast-moving space of AI.”
“It’s about understanding how to use it safely, securely, and in ways that genuinely improve how they work. This expansion gives us even more capability to do just that,” said Mr Gowland.
“Our expertise in digital transformation, governance and assurance, service integration and security architecture complements xAmplify’s strengths. We look forward to working together to support Australian public sector organisations with secure and scalable digital infrastructure that meets rigorous standards,” said Kane Fillingham, CEO and Co-founder of CTO Group.
By combining CTO Group’s expertise delivering business and technology transformation and security with xAmplify’s existing capabilities, the company can help clients move their data to the cloud smoothly and safely.
This integration means businesses and government agencies can scale securely and manage costs effectively, a crucial advantage in today’s fast-evolving digital landscape.
“At the end of the day, what really matters is ensuring technology investments help organisations do better work every day,” said Mr Gowland.
“By combining our expertise and solutions, we want to offer more practical, tailored transformation strategies that fit the real needs of each organisation and help them feel more confident about embracing technology in ways that make a difference.”