Ethics & Principles
Our AI Ethics Principles
At xAmplify, we are committed to the responsible design, development, and deployment of Artificial Intelligence (AI) technologies. Our AI Ethics Principles guide our approach to ensure that we harness the power of AI for our own organisation, our partners, and clients, while prioritising safety, fairness, and human-centric values. Our principles draw on, and are aligned with, Australia’s AI Ethics Principles and the National Framework for the assurance of artificial intelligence in government.







Maintain Meaningful Human Oversight
- Ensure human involvement in all stages of AI design, development, and deployment.
- Uphold human accountability in decision-making processes, especially those impacting individuals.
Prioritise Transparency and Explainability
- Ensure the functional transparency of AI systems and any associated decision-making processes.
- Provide stakeholders and users with understandable explanations of AI-driven decisions and outcomes.
Safeguard Privacy and Protect Data
- Implement robust data protection measures for AI systems.
- Respect individual privacy rights in AI data collection, storage, and usage.
Promote Fairness and Non-Discrimination
- Actively work to design in accessibility and design out, or identify and mitigate, bias in AI systems we develop and deploy.
- Ensure equitable treatment across diverse user groups, including by involving people with different lived experiences in the design, development, and deployment of AI system
Ensure Safety and Security
- Rigorously test AI systems for potential risks and vulnerabilities.
- Implement safeguards to protect against misuse or unintended consequences of AI systems.
Support Accountability
- Establish clear lines of responsibility for AI systems, including by putting in place appropriate governance and assurance arrangements.
- Create a process to enable complaints and feedback about AI systems’ decisions and outcomes, and clearly communicate the steps being taken to address complaints and utilise feedback.
Continuous Improvement
- Regularly review how we approach AI and ensure alignment with AI standards and best practices as they evolve.
- Engage with industry peers, governments, regulatory bodies to increase AI-literacy, promote responsible AI practices and to contribute to the development of AI standards and best practices.